Ronald McDonald House Charities, 2009
We teamed up with Leo Burnett to create a charming PSA for Ronald McDonald House Charities. The message of the piece is that things are better when they’re with the things they should be with – like a saltshaker with its pepper partner. Another necessary pairing is a family with their sick child undergoing medical treatment. RMHC is a non-profit organization that raises money so they can create housing for families to live close by, during a child’s stay in a hospital. In this project, we experimented with a handful of tactile mix-media styles to tell the story of RMHC’s 20 year history. The resulting piece was a great success that was shown at RMHC’s annual gala. It also made it to Cannes as part of the festival’s Official Selection.
My roles and responsibilities : Director, designer, director of photography, illustrator, fabricator, animation, comp, concept, and layout.