Josh Goodrich

Dentyne - Blog Smog

Dentyne - Blog Smog, 2010

Shut in bloggers everywhere face the problems of Blog Smog…don’t let it happen to you! A greenish, ghoulish Blogger stars in Dentyne’s mini-website. Working with McCann, we helped develop a gritty, lo-fi direction for Blog Smog web advertising. The campaign involved a minute long video piece as well as web banners done in the style. McCann also got custom t-shirts printed with our graphics on them. The video portion was also accepted into the Annecy animation festival’s Official Selection.

My roles and responsibilities : Director, type designer, illustrator, character design, storyboard, concept, and layout.


Director: Josh Goodrich & David Hill
Agency: McCann-Erickson

Executive Producer: Michael Feder
Producer: Greg Bedard
Producer: Sang-Jin Bae
Editor: Anita Chao

Animator: Mark Pecoraro